We want to suggest some new directions for the debate about fairness ins port in Eruope, but we are also very well aware of the limits of possible action and radical change in this area. We are hesitant, for example, about expecting real change in some elite sports, especially those in which sophisticated forms of cheating and deception have already become an established part of a professional ethic. We also think it is unrealistic to expect sports stars to be role models. But in some sports - even some team sports - unethical behaviour has been much more limited and it is possible to point to many useful examples of exemplary sportsmanship.
